THE CHALLENGE
As the Design Thinking intern for the studio TCS Interactive (the digital studio for the IT consulting firm TCS), I was brought into discussions about developing an internal design thinking facilitation app. They had something similar to Mural or Miro in mind, but for a broader audience of more than just designers. As TCS is broadly an IT consulting firm where most employees’ expertise is within software engineering and IT transformations, the TCS Interactive Team wanted to bring the skills of design thinking into other parts of the company.
In the blue sky phase, they wanted to experiement with potential branding for TCS Interactive’s internal design thinking facilitation app. What are various names and visual concepts that could be used for this app? What are options for an opening screen with visuals and an accompanying animation?
THE SOLUTION
I developed multiple branding concepts for this application that were factored into their internal development.